#Nautica brand gay pride clothing 2018 code#
The first Pride march took place in 1970, a year later, to commemorate - loudly and without a dress code - those who fought for their rights. Stonewall, spurred by the frustration of being targeted and harassed, worked where polite and civil protests had failed. Required dress on men was jackets and ties for women, only dresses. “Since 1965, a small, polite group of gays and lesbians had been picketing outside Liberty Hall.
“Before Stonewall, gay leaders had primarily promoted silent vigils and polite pickets, such as the ‘Annual Reminder’ in Philadelphia,” Fred Sargeant, one of the original organizers of the march, wrote in the Village Voice. Fed up with being harassed and targeted, LGBTQ patrons of the Stonewall Inn, who were predominantly people of color, fought back against the police.
Pride Month, pride celebrations, and pride marches are how LGBTQ people and allies address the ongoing work for acceptance and equality, which ultimately brings us to the Stonewall Riots of 1969 in New York City. It brings into question what Pride Month means, where it came from, and what we really commemorate when we celebrate it. But in that commercialization lies the disconnect: Brands promoting gay pride and the LGBTQ community may not always be consistent in actually supporting the LGBTQ community, but they still capitalize on the help that people want to give that community. Alexander Ryumin/TASS via Getty ImagesĪs the general support for LGBTQ rights grows, so does the corporate incentive for brands and companies to position themselves in sync with that growing sentiment. Boys kicking Adidas Telstar 18, the official match ball of the 2018 FIFA World Cup, during the opening of the 2018 FIFA World Cup Park in Moscow’s Red Square. That contradiction throws into sharp relief the emptiness that can lie at the center of corporate gestures of “support” for the LGBTQ community. But it’s also one of the major sponsors for this year’s World Cup, which takes place in Russia, a country with anti-LGBTQ laws that make it unsafe for fans and athletes. Take, for example, Adidas, which has a special section of its site called the “pride pack” selling rainbow merchandise to honor Pride Month. We are proud of our Company’s diverse workforce and continuously work to reaffirm our longstanding commitment to a workplace and shopping environment where everyone feels like they belong.But what exactly are these stores and brands supporting? More important, what happens to the money we spend in these stores? Does brand support for LGBTQ issues have any real impact, or is it just, well, branding? JCPenney believes in building a richly diverse team, in which our differences, ideas, and perspectives are embraced to better serve each other and our customers in an inclusive environment where associates feel valued and respected at all times – whether during Pride Month or any other day of the year.įurthering our commitment to the inclusion of the LGBTQ+ community, JCPenney and the PRIDE Business Resource Team (BRT) has partnered with The TREVOR PROJECT, a leading nonprofit organization providing crisis intervention and suicide prevention services to LGBTQ+ people under 25 years old. Through this partnership, JCPenney has made a financial contribution to support this mission, and our associates will have the opportunity to become trained volunteer crisis counselors and help provide these crisis services. While Pride events play a key role in raising the profile of the community and commemorating the history of the LGBTQ+ equality movement, Pride also marks an opportunity for the community to come together and celebrate in a festive, affirming atmosphere. By some estimates, there were around 3,000 to 5,000 marchers at the very first Pride, whereas today there are millions who participate in the New York City Pride event alone.
This year marks the 51 st anniversary of Pride, which began with pride and protest marches held in New York City on June 28, 1970, to commemorate the first anniversary of the Stonewall riots. With more than 11 million people in the United States who identify as LGBTQ+, this commitment is more important than ever before. Every June, we celebrate Pride Month and the contributions of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals in recognition of the importance of inclusion and diversity in our stores and communities.